Futon's best sales result ever!
Futon Bed Shop arranged a campaign with specified spots in Helsingin Sanomat at the turn of the year 2007/2008: ads were placed on the weather pages, the radio and TV pages, and the front page. This was the largest advertising investment made by the company, and it paid off:
”Our sales in January exceeded the budgeted sales by 40%. Helsingin Sanomat was the only media in which we advertised in January. Futon's previous sales record was last December, which means that our series of ads in December also paid off.”
Yrjö Perta
Managing Director
Futon Bed Shop Oy