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Friday–Thursday Package


Combine Radio Helsinki and the Nyt supplement

• 1 advertisement in the Nyt supplement (from Fri to Thu)
• 78 spots in Radio Helsinki during the week (one spot every hour during working days from 6 am to 6 pm and weekends from 9 am to 6 pm)

The discount on Nyt is 20 %, all ad sizes
The discount on Radio Helsinki is 41 %, 30-second spots

Example calculation: 

 Radio Helsinki  Nyt supplement
 78 repetitions from Fri to Thu
 EUR 3,018		  Large triangle (234 x 100)
 EUR 1,915
 – 41 % campaign discount  – 20 % campaign discount
 – 15 % ad and media office discount  – 15 % ad and media office discount
 EUR 1,513  EUR 1,302

Key indicators of the Friday-Thursday PACKAGE

The greater Helsinki Metropolitan Area
494,000 people, coverage: 60 %

Helsinki
312,000 people, coverage: 66 % 


Source:
TNS Atlas January-September 2008 (letter)
(Nyt supplement: readers of one issue, Radio Helsinki: listeners/week)


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