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HS.fi in Brief


HS.fi reaches 1,35 million unique visitors per week.
• National coverage: half of visitors from outside the Province of Uusimaa.
• The web is especially effective at reaching young adults (aged 25–35).
• Combining the web to a printed campaign generates nearly 600,000 valuable extra contacts.


Most reliable and comprehensive news service
• Most news. In addition to news, high-quality debates, videos, readers' pictures.


Strongly growing and developing
• Novelties every week: Blogs, debates, tests, more to the stories, topical theme pages
• New services: Oma maailma, Mobiili, Ruoka


Sources: TNS Metrix January 2010, average weekly visitors,
TNS Atlas July–Oct 2009, TNS Gallup, Media

Facts on HS.fi and Internet in Finland

• 79 % of citizens over 10 years use Internet monthly, 60 % daily
• Ads in Newspapers lead best to Internet: 45 % of the readers have visited Internet due to the website address in a print advertisement. (The same amount is 36 % on TV. Radio and outdoor ads only few percent.)
• The most popular products and services purchased online are flight (and other) tickets, hotel bookings, books and CD´s  

• HS.fi gives + 597 000 extra contacts with Helsingin Sanomat paper version
• HS.fi is the leading web site on the Helsinki area!
• HS.fi visitors are a well educated, active and urban target group for your campaign 

In April a new section, ”Food”, was started and in the first weeks it reached nearly 30.000 unique visitors per week.


Films/TV-spots in HS.fi

• Using film material makes the attention value higher without any extra costs
• For example Jättiboksi (Large rectangle 468x400) or Trailers are ideal environments
• Trailers max 20 sec. Other films not limited.

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