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Radio Helsinki reaches those who are hard to reach



The listening time of Radio Helsinki is the highestof all commercial radio channels in the Helsinki metropolitan area*

• In the target group of 25–34 year olds, Radio Helsinki has the second highest channel share**
• The listening audience of Radio Helsinki has grown *
• Most of the listeners are in the 'active age' group (20-49)
• The listeners of Radio Helsinki are well-educated professionals
• More than a third of the listeners have a household gross income of more than 50,000 euro per year.
• 30 % of the listeners live alone.

Radio Helsinki doubled the number of its listeners in one year

According to the January–February results provided by the National Radio Survey, Radio Helsinki attracts 96,000 different listeners per week in the Helsinki Metropolitan Area. Compared to the same period last year, that is an increase of 49,000 listeners. In particular, the number of listeners has grown during morning programmes, tripling last year’s number.
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