Radio Helsinki Reaches Those Who are Hard to Reach
• The listeners of Radio Helsinki are well-educated professionals.
• 55 % of the listeners are men.
• To a great extent of the listeners are in the 'active age' group (25
–44).
Their listening time is very long, 525 min per week.
• 39 % of the listeners have a household gross income of
more than 50,000 euro per year.
Source: KRT december 2009
– february 2010, Finnpanel