Tourism advertising is the most closely read advertising in Helsingin Sanomat.

36 % of Helsingin Sanomat readers keep a close eye on tourism advertising in the newspaper every week, and 62 % check it out at least once a month.

Travel abroad is the top spending preference for Helsingin Sanomat readers. 21 % of the readers spend more than 2,000 euros on travel abroad.

Helsingin Sanomat is the leading travel media in Finland

With Helsingin Sanomat you reach nearly 1 million people a day – an impressive figure in a country with a population of 5 million.

Helsingin Sanomat market share of travel advertising is close to 20 %. With Helsingin Sanomat you reach 57 % of Finns in the Helsinki area, 36 % of Finns with a tertiary education and 39 % of upper salaried employees. That is, all of them who are most active in travelling!

Sources: NRS Consumer Spring 2007, TNS Gallup, HS Department Survey 2008, TNS Gallup, NRS 2008, TNS Gallup.

» Travel Market Place Rates 2010

Travel advertising 2010 (pdf, )

Travelling frequency (pdf, )

The Travel Market Place Survey 2009 (pdf, )

Airline Companies NRS Consumer 2008 (pdf, )

India Tourism 14.2.2009 HS Ad Survey (pdf, )

Finnish travel advertising market in 2009 (pdf, )