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Helsingin Sanomat *
951,000 readers / coverage 21 % (all Finland)
452,000 readers / coverage 55 % (Greater Helsinki Area)
Overall circulation: 397,838
HS attract readers **
Weekdays: 42 minutes
Saturdays: 53 minutes
Sundays: 64 minutes
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Nyt supplement *
866,000 / coverage 20 % (all Finland)
429,000 / coverage 53 % (Greater Helsinki Area)
Overall circulation: 397,838
Nyt supplement attract readers **
40 % read at least three times
72 % keep it at least until the following issue is published
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Kuukausiliite (The Monthly Magazine) *
1,259,000 / coverage 28 % (all Finland)
538,000 / coverage 66 % (Greater Helsinki Area)
Overall circulation: 451 605
Kuukausiliite (The Monthly Magazine) attract readers **
49 minutes
One issue is read 2.2 times
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HS Teema
New Finnish magazine. Published four times a year. Circulation 33,000 magazines, sold as newsstand copies.
HS Teema attract readers **
61 minutes
87% of readers keep the magazine
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Helsingin Sanomat Inserts
An insert in Helsingin Sanomat, in Nyt (Weekly Supplement), in Kuukausiliite (Monthly Magazine) or in HS Teema is an efficient way of building your product’s image, directing customer flows, and boosting sales in a unique media environment.
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* NRS Reader 2009 / TNS Gallup, TNS Metrix March 2010 weekly average / TNS Gallup, KRT Sep 09 – Feb 10 (greater Helsinki metropolitan area) / Finnpanel, LT Levikki 2009 / Circulation audit
** HS Readership survey, Jan 2010
Nyt supplement readership survey, March 2009
Kuukausiliite impressiveness survey, Feb 2009 / TNS Gallup Oy
HS Teema readership survey, March–April 2009
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Special Discount Campaigns
Newsletter August 25 2010 available!
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Helsingin Sanomat sends regularly electronic newsletters informing about the important news concerning our products, campaigns, research results etc.
Join the mailing list by sending an e-mail to eeva.sokolowski@sanoma.fi
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