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Helsingin Sanomat *
965,000 readers / coverage 22 % (all Finland)
467,000 readers / coverage 57 % (Greater Helsinki Area)
Overall circulation: 412,421
HS attract readers **
Weekdays: 40 minutes
Saturdays: 53 minutes
Sundays: 62 minutes
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Nyt supplement *
899,000 / coverage 20 % (all Finland)
456,000 / coverage 56 % (Greater Helsinki Area)
Nyt supplement attract readers **
40 % read at least three times
72 % keep it at least until the following issue is published
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Kuukausiliite (The Monthly Magazine) *
1,268,000 / coverage 29% (all Finland)
546,000 / coverage 67% (Greater Helsinki Area)
Kuukausiliite (The Monthly Magazine) attract readers **
49 minutes
One issue is read 2.2 times
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HS Teema
New Finnish magazine. Published four times a year. Circulation 33,000 magazines, sold as newsstand copies.
HS Teema attract readers **
61 minutes
87% of readers keep the magazine
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Helsingin Sanomat Inserts
An insert in Helsingin Sanomat, in Nyt (Weekly Supplement), in Kuukausiliite (Monthly Magazine) or in HS Teema is an efficient way of building your product’s image, directing customer flows, and boosting sales in a unique media environment.
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* NRS Reader A08/S09 / TNS Gallup, TNS Metrix September 2009 weekly average / TNS Gallup, KRT March-August 09 (greater Helsinki metropolitan area) / Finnpanel, LT Levikki 2008 / Circulation audit
** HS Readership survey, Jan 2009
Nyt supplement readership survey, March 2009
Kuukausiliite impressiveness survey, Feb 2009 / TNS Gallup Oy
HS Teema readership survey, March-April 2009
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Special Discount Campaigns
Newsletter December 2009 available!
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Helsingin Sanomat sends regularly electronic newsletters informing about the important news concerning our products, campaigns, research results etc.
Join the mailing list by sending an e-mail to eeva.sokolowski@sanoma.fi
See the previous newsletters
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