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Company Presentation


Sanoma News
Finland’s Leading Newspaper Publisher

• Sanoma News, former Sanoma Corporation, was established in 1889
• Helsingin Sanomat and Ilta-Sanomat are the leading newspapers in Finland
• Metro and Vartti are the leading free sheets in Finland
• Helsingin Sanomat is a leading advertising media in Finland with more than 500,000 advertisements each year
• Etelä-Saimaa, Kouvolan Sanomat and Kymen Sanomat are the leading regional papers
• Digital media, a growth area: –Market leader in online classified ad services (Huuto.net, Keltainen Pörssi and Oikotie) – in addition in the Baltic countries –Iltasanomat.fi the largest online newspaper in Finland –Strong financial site Taloussanomat.fi
• Printing plants at five locations

Finland’s Largest Media Companies

 Net sales, EUR million  2007
 1. Sanoma Group  2,926
 2. YLE - Finnish Broadcasting Company  385
 3. TS Group Ltd  336
 4. Alma Media Group  329
 5. Otava Books and Magazines Group Ltd.  234
 6. MTV Media Oy *  177
 7. Edita Group  148
 8. Talentum Group  124
 9. Keskisuomalainen Group  105
 10. A-lehdet Group  96

* 2006
Sources: Annual Reports, Year-End Statements


The Largest Media Companies in the Nordic Countries

 Net sales, EUR million    2007
 1. Bonnier AB  Sweden  3,157
 2. Sanoma  Finland  2,926
 3. Schibsted A/S  Norway  1,698
 4. Egmont  Denmark  1,492
 5. MTG  Sweden  1,227
 6. A-Pressen  Norway  636
 7. Carl Allers Etablissement  Denmark  546
 8. JP Politikens Hus  Denmark  491
 9. NRK *  Norway  471
 10. Danmarks Radio *  Denmark  467

* Net sales for 2006.
Sources: Annual Reports, Year-End Statements. Exchange rates as of  31.12.

Europe’s Largest Media Companies

 Net sales, EUR million    2007
 1. Bertelsmann  Germany  18,758
 2. Vivendi Universal *  France  10,251
 3. Lagardère *  France  8,582
 4. Reed Elsevier  UK / the Netherlands  6,693
 5. BSkyB  UK  6,650
 6. Pearson  UK  6,164
 7. BBC  UK  6,104
 8. Mediaset  Italy  4,082
 9. Reuters Group plc  UK  3,807
 10. Grupo Prisa  Spain  3,696
 11. Wolters Kluwer  the Netherlands  3,413
 12. Daily Mail and General Trust  UK  3,266
 13. RAI **  Italy  3,217
 14. Bonnier  Sweden  3,157
 15. ITV plc  UK  3,042
 16. Sanoma  Finland  2,926

* Media net sales
** 2006 Sources: Annual Reports, Year-End Statements

 Top Newspapers in the Nordic Countries

 Circulation/copies    2007
 Helsingin Sanomat  Finland  419 791
 Aftonbladet  Sweden  399 400
 Dagens Nyheter  Sweden  344 200
 Expressen/GT/Kvällsposten  Sweden  320 400
 Verdens Gang  Norway  309 610
 Aftenposten, morgonutgav.  Norway  250 179
 Göteborgs-Posten  Sweden  246 900
 Svenska Dagbladet  Sweden  196 600
 Ilta-Sanomat  Finland  176 531
 Dagbladet, Oslo  Norway  135 611
 

Picture: Sanoma House

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