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Company Presentation


Sanoma News
Finland’s Leading Newspaper Publisher

• Sanoma News, former Sanoma Corporation, was established in 1889
• Helsingin Sanomat and Ilta-Sanomat are the leading newspapers in Finland
• Metro and Vartti are the leading free sheets in Finland
• Helsingin Sanomat is a leading advertising media in Finland with more than 500,000 advertisements each year
• Etelä-Saimaa, Kouvolan Sanomat and Kymen Sanomat are the leading regional papers
• Digital media, a growth area:
– Market leader in online classified ad services (Huuto.netKeltainen Pörssi and Oikotie)
– in addition in the Baltic countries
– Iltasanomat.fi the largest online newspaper in Finland
– Strong financial site Taloussanomat.fi
• Printing plants at five locations

Finland’s Largest Media Companies

 Net sales, EUR million  2008
 1. Sanoma Group  3,030
 2. YLE - Finnish Broadcasting Company  381
 3. TS Group Ltd  306
 4. Alma Media Group  341
 5. Otava Books and Magazines Group Ltd.  237
 6. MTV Media Oy *  201
 7. Edita Group  111
 8. Talentum Group  93
 9. Keskisuomalainen Group  105
 10. A-lehdet Group  95

* 2007
Sources: Annual Reports, Year-End Statements


The Largest Media Companies in the Nordic Countries

 Net sales, EUR million    2008
 1. Bonnier AB  Sweden  3,078
 2. Sanoma  Finland  3,030
 3. Schibsted A/S  Norway  1,671
 4. Egmont  Denmark  1,565
 5. MTG  Sweden  1,369
 6. A-Pressen  Norway  594
 7. Carl Allers Etablissement  Denmark  577
 8. NRK  Norway  529
 9. Danmarks Radio  Denmark  493
 10. JP Politikens Hus  Denmark  477

Sources: Annual Reports, Year-End Statements. Exchange rates as of  31.12.


Europe’s Largest Media Companies

 Net sales, EUR million    2008
 1. Bertelsmann  Germany  16,118
 2. Vivendi Universal *  France  11,295
 3. Lagardère  France  8,214
 4. Reed Elsevier  UK / the Netherlands  6,721
 5. BBC  UK  6,408
 6. BSkyB  UK  6,219
 7. Pearson  UK  6,042
 8. Mediaset  Italy  4,252
 9. Grupo Prisa  Spain  4,001
 10. Wolters Kluwer  The Netherlands  3,374
 11. Daily Mail and General Trust  UK  3,266
 12. RAI  Italy  3,201
 13. Bonnier  Sweden  3,078
 14. Sanoma Group  Finland  3,030

* Media net sales
Sources: Annual Reports, Bureau van Dijk


Top Newspapers in the Nordic Countries

 Circulation/copies    2009
 Helsingin Sanomat  Finland  397 838
 Aftonbladet  Sweden  358 600
 Dagens Nyheter  Sweden  316 200
 Expressen/GT/Kvällsposten  Sweden  291 000
 Verdens Gang  Norway  262 374
 Aftenposten, morgonutgav.  Norway  243 188
 Göteborgs-Posten  Sweden  236 400
 Svenska Dagbladet  Sweden  196 900
 Ilta-Sanomat  Finland  153 051
 Dagbladet, Oslo  Norway  105 255

Source: Levikintarkastus Finland, TS Sweden, MBL Norway

Picture: Sanoma House

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