Strengths of HS Media Family – Volume, Quality and Effect

Volume – Our strength in the fragmented media field

• Helsingin Sanomat currently has about million readers, strong regional coverage and national reach in the target groups that are the most able and willing consumers.
• The HS media family already reaches 1.9 million readers.
• With increasing fragmentation of the television field, Helsingin Sanomat will grow even stronger and more influential.

Quality – Superb link to the readers: reader engagement, more time spent reading. Quality, quality, quality

• Helsingin Sanomat's relationship with the readership is based on trust: The readers know they will get interesting and substantial information and commentary about the world both near and far
• Helsingin Sanomat has an extremely strong relationship with its readers.

Effect – Media family and its many efficient opportunities for the clients

• Helsingin Sanomat's overall readership grows strongly thanks to multiple channels.
• A varied media family offers excellent opportunities to tailor just the right solution for an advertiser's needs: from fast business to long-term brand building.