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The HS media family: Efficient combination of print and web!


Reaching already over 1,7 million contacts

Never before has the Helsingin Sanomat media family reached such a large audience!

• print + web ads increase the length and attention value of the campaign
• adding a web campaign gives more national coverage and a younger readership
• enhancing a print campaign on the web is a cost-effective way to generate more contacts for the
  campaign
 

Campaign in print + online combines the benefits of both media

– Fast
– Topical
– Variety of advertising solutions
– Over 1,7 million readers: HS + HS.fi

Print
• advertising is wanted
• undivided attention
• directs to go out and buy it 

Online
• measurable
• directs readers on where to find more information and
  where to buy
• possible to use moving images


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