Radio Helsinki Reaches Those Who are Hard to Reach

• The listeners of Radio Helsinki are well-educated professionals.
• 55 % of the listeners are men.
• To a great extent of the listeners are in the 'active age' group (25–44).
  Their listening time is very long, 525 min per week.
• 39 % of the listeners have a household gross income of
  more than 50,000 euro per year.


Source: KRT december 2009 – february 2010, Finnpanel